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Certificate Overview

Get into the
action!

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Get involved in the action! The Sportscasting undergraduate certificate program prepares students for on-camera reporting. From local networks to national syndications, sportscasting is a steady career that allows for your personality to shine through. Skills for this field of study allows for versatility and include research, interviewing, news reporting, and scriptwriting.

  • 01COV-01 | Business in the Entertainment & Media Industries
    The Business in the Entertainment & Media Industries course observes the internal framework of different industry divisions. This course enables students to understand the spectrum of the entertainment and media business, from its impact on the economy and the digital revolution to the global opportunities that technology creates. Students will examine modern and innovative business strategies along with current business trends within these creative industries. Students will research the careers available for professionals in the industry.
  • 01SC-02 | Introduction to Sportscasting
    The Introduction to Sportscasting course will introduce students to the fundamentals of sportscasting, basic television and production terminology. Students will learn the skills to create and execute a sportscast by writing their own material, appearing on camera, and recording voice-over. These skills prepare students the ability to function in any newsroom, including technical skills such as the ability to read a rundown, run a teleprompter, and edit simple audio.
  • 02COV-03 | New Media Tools
    In the New Media Tools course, students will examine new-media tools along with methods and media outlets of the past. Students will explore a variety of media used in digital and online environments to accomplish course projects and further their understanding, with the help of images and text. Students will gain an understanding of the possibilities and challenges of new media by learning the technology, techniques, and methods of storytelling on multimedia platforms. This course will help prepare students in their future career fields.
  • 02SC-04 | Broadcast Writing
    The Broadcast Writing course explores the essential writing and reporting skills for effective sports journalism, broadcasting, and broadcast storytelling. Students will learn how news is gathered, evaluated, and distributed. They will also further explore the role that sports journalism and broadcasting play in the progressive media landscape. The dynamic that exists between reporters, hosts, and sports organizations will be of major importance and concentration.
  • 02SC-05 | Project 1: Personal Branding
    The Project I: Personal Branding course combines hands-on learning experiences with summative and formative portfolio assessments. In this course, students will explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online that will be formative to their future careers.
  • 03COV-06 | Audio Workstations
    The Audio Workstations course explores the digital audio workstation environment through an overview of digital audio concepts and practices. Students will receive instruction and practical experience with powerful computer-based recording systems typically found in the modern recording and show production industry.
  • 03SC-07 | Sports Digital Production
    The Sports Digital Production course introduces students to content creation through the use of still photography and video production. Students will learn the skills required of professional photographers and picture editors in creating photographic and multimedia packages. Students will practice learning still and video camera functions and begin to train their critical eye through studying techniques and methods for reporting, messaging, and storytelling through video.
  • 03SC-08 | Portfolio 1: Personal Branding
    In Portfolio I: Personal Branding, students will create a digital portfolio website to serve as the foundation for their online presence and future endeavors. By the end of the course, students will have a digital platform to showcase their skills and knowledge to future employers and industry professionals.
  • 04EXT-SC | Externship Program
    During their externship, students will have the opportunity to practice the skills they have gained during their classroom and in-studio training. They will refine their professional skills, assist in production, write news stories, troubleshoot software problems, and develop an effective career success strategy.
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ABOUT
36
MILLION

HOUSEHOLDS TUNED IN TO THE 2022 BIG GAME!

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     Sportscasting allows presenters to get immersed into the sports world, whether it be for a local station or national syndicate. Networks and sports leagues are on the search for ambitious and knowledgable talent to engage a wider and younger audience.

     Sports viewership is on the rebound after a decline from the past two years. About 36 million households tuned into the 2022 Super Bowl game, up 12% from the previous years. This provides a great opportunity for sportscasters to get into the business, as it shows consumers are still interested in sports content.

     Through this course, you will learn about broadcasting procedures in-front of the camera as well as behind-the-scenes work. This programs entails a wide range of objectives, such as audio recording, journalistic reporting, and broadcast writing. You will gain hands-on experience through producing content, interviewing local sport talent. This entails audio recording, camera operation, and journalistic research and writing!

     There's been no better time to enroll than right now!

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